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Product Journey Maps
This was a very innocent & novel attempt to bring transparency to our consumption.
We were trying to visualise product journeys and reaching it to the end consumer.
Stills from a previous startup - a marketplace for clean products along with product stories for transparency
Processing
Transparency around what processing the product has gone through and the location of processing
Ingredients
Tracing ingredients back to origin of purchase. Also scoring ingredients based on how clean they are.
Packaging
Mapping all the layers of packaging used for the product along with details of how to dispose off the packaging
Transport
What's the total carbon footprint of the product
Here's what it could look like
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