Embodied Energy
Measurement System
Build an alternate resource consumption measurement system that calculates how regeneratively resources are consumed during a consumption activity.
Every material can be ultimately traced to one of these sources in Earth.
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Life cycle of of a soap traced from source to end
Premise
The tenets on which this concept is based on
Everything is Nature
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Nature is an intelligent living system, not just a pool of resources.
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We are an integral part of this system, not separate from it.
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Even most synthetic substances are composed of materials derived from Nature.
Energy-Matter
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All materials are transformed into usable resources by way of ecosystem services that are powered by the sun and other energy sources.
Systemic Approach
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We fail to see the interconnected cause-and-effect relationships in the natural world.
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Our current economic systems are fundamentally misaligned with the planet's finite boundaries, as they are designed to chase unlimited growth.
Market Applications
A rating/scoring system for products
The measurement system can be converted into either a quantitative or qualitative scoring system to assess how regenerative the products we consume truly are.
Conscious Consumer Credits
Developed a gamified nudging system mapping individual's consumption and rewarding conscious behaviour
